About MAV Beauty Brands

“Our story is not one of overnight success that comes and goes, but rather a nearly 30-year journey filled with valuable lessons, challenges and extraordinary accomplishments. Every milestone achieved strengthened our foundation and reignited the passion within us to stay the course of what some told us would be an impossible path to build a great global company. The adrenaline of winning a place on the shelves of the world’s leading retailers is a feeling that never gets old.

And all the while, we stayed true to our beliefs and maintained the highest integrity with our consumers. Our consumers have and will always remain the cornerstone of every decision we make, and they continue to influence our creativity, our strategy and our future every day.”

Marc Anthony Venere

MAV Beauty Brands is a global personal care platform focused on managing great independent brands to scale and win market share through product innovation, marketing and expanded distribution. Today, MAV Beauty Brands markets a diversified portfolio of four complementary personal care brands – Marc Anthony True Professional, Renpure, Cake Beauty and The Mane Choice – offering premium quality hair care, face and body care beauty products. These products are sold in over 25 countries around the world and in many major retailers.

Modern, salon-inspired brand that consumers trust to solve their unique hair concerns
Naturally inspired hair and body products that are Clean, Sustainable, Effective and Affordable
Lifestyle brand that provides a fun, vibrant and rich sensorial experience
A leading brand serving the natural, textured haircare market