About

About MAV Beauty Brands

“Our story is not one of overnight success that comes and goes, but rather a nearly 30-year journey filled with valuable lessons, challenges and extraordinary accomplishments. Every milestone achieved strengthened our foundation and reignited the passion within us to stay the course of what some told us would be an impossible path to build a great global company. The adrenaline of winning a place on the shelves of the world’s leading retailers is a feeling that never gets old.

And all the while, we stayed true to our beliefs and maintained the highest integrity with our consumers. Our consumers have and will always remain the cornerstone of every decision we make, and they continue to influence our creativity, our strategy and our future every day.”

Marc Anthony Venere
Founder



MAV Beauty Brands is a global personal care platform focused on acquiring great independent brands and helping these brands to scale and win market share. We have built an operating platform to build brands through expanded distribution, innovation, and marketing.

MAV Beauty Brands is dedicated to providing consumers with premium quality, authentic and differentiated products. Today, we have a diversified portfolio of four complementary personal care brands – Marc Anthony True Professional, Renpure, Cake Beauty and The Mane Choice. Our products include a wide variety of hair care, body care and beauty products such as shampoo, conditioner, hair styling products, treatments, body wash, and body and hand lotion across multiple collections that each serve a different and personalized consumer need.

Our products are sold in more than 30 countries around the world and in more than 100 major retailers. In North America, MAV Beauty Brands’ products are primarily sold in the FDM (food, drug, mass) and specialty channels, supported by a growing e-commerce presence.

Our proven global distribution platform and highly experienced management team uniquely position us to strategically acquire and grow additional personal care brands. Our entrepreneurial approach allows each brand to innovate and stay true to its founding principles while benefiting from the larger scale, infrastructure, resources and global reach of the MAV Beauty Brands platform.

MAV Beauty Brands’ unique collection of brands are winning market share in some of the largest, fastest growing, most attractive and recession-resistant categories of the $488 billion global personal care industry. MAV Beauty Brands has a leading position in the $77 billion global hair care market with an emerging presence in the $175 billion global body care market.

Modern, salon-inspired brand that consumers trust to solve their unique hair concerns
Plant based, naturally-inspired products that don’t sacrifice performance or affordability
Lifestyle brand that provides a fun, vibrant and rich sensorial experience
A leading brand serving the natural, textured haircare market