About

About MAV Beauty Brands

“Our story is not one of overnight success that comes and goes, but rather a nearly 30-year journey filled with valuable lessons, challenges and extraordinary accomplishments. Every milestone achieved strengthened our foundation and reignited the passion within us to stay the course of what some told us would be an impossible path to build a great global company. The adrenaline of winning a place on the shelves of the world’s leading retailers is a feeling that never gets old.

And all the while, we stayed true to our beliefs and maintained the highest integrity with our consumers. Our consumers have and will always remain the cornerstone of every decision we make, and they continue to influence our creativity, our strategy and our future every day.”

Marc Anthony Venere
Founder, President and Chief Executive Officer

MAV Beauty Brands is a high-growth global personal care company dedicated to providing consumers with premium quality, authentic and differentiated products. Our innovation-focused, next generation platform consists of complementary and rapidly growing personal care brands: Marc Anthony True Professional, Renpure and Cake Beauty. Our products include a wide variety of hair care, body care and beauty products such as shampoo, conditioner, hair styling products, treatments, body wash, and body and hand lotion across multiple collections that each serve a different and personalized consumer need.

Our products are sold in over 25 countries around the world, in over 100 major retailers and through over 60,000 doors. In North America, MAV Beauty Brands’ products are primarily sold in the FDM (food, drug, mass), club, dollar, off-price, specialty and online channels. In addition, MAV Beauty Brands has achieved tremendous success in international markets by strategically partnering with leading distributors who have strong, established relationships with major retailers across the world.

Our proven global distribution platform and highly experienced, entrepreneurial management team uniquely position us to strategically acquire and grow additional personal care brands. To date we have acquired two independently-founded, exciting and fast-growing brands that are complementary to our Marc Anthony True Professional brand: Renpure and Cake Beauty. Our entrepreneurial approach allows each brand to innovate and stay true to its founding principles while benefiting from the larger scale, infrastructure, resources and global reach of the MAV Beauty Brands platform.

MAV Beauty Brands’ unique collection of category-leading brands are winning market share in some of the largest, fastest growing, most attractive and recession-resistant categories of the $465 billion global personal care industry. MAV Beauty Brands has a leading position in the $75 billion global hair care market with an emerging presence in the $164 billion global body care market1. Within hair care and body care, our brands complement each other by targeting different rapidly growing categories. Over time, we anticipate that we will also expand into other adjacent complementary categories of the personal care industry.

1 Market data, Fiscal 2017, market data based on Euromonitor.

Modern, salon-inspired brand that consumers trust to solve their unique hair concerns
Plant based, naturally-inspired products that don’t sacrifice performance or affordability
Lifestyle brand that provides a fun, vibrant and rich sensorial experience