Executive Management

MAV Beauty Brands has an experienced management team with significant experience in the personal care industry.

Serge Jureidini, President and Chief Executive Officer

Serge Jureidini brings over 30 years of beauty and personal care business experience to his leadership of MAV Beauty Brands. Most recently, Mr. Jureidini was the Chief Marketing Officer at Revlon Inc., a multinational cosmetics, skin care, fragrance and personal care company. Earlier in his distinguished career, Mr. Jureidini held senior positions in other beauty and personal care companies, including as the President and Chief Executive Officer of Arcade Beauty, as the President of Lancôme USA and in a variety of roles within the Luxury Division of L'Oréal. Mr. Jureidini holds a Master of Management degree from École des Hautes Études Commerciales de Paris.

Laurel MacKay-Lee, Chief Financial Officer

Laurel MacKay-Lee is an experienced retail and finance executive with over 20 years of industry experience. Most recently, Ms. MacKay-Lee was the Chief Operating Officer at Stream Commerce, a full-service ecommerce agency. From 2012 to 2018, Ms. MacKay-Lee was a Vice President in various roles at The Shopping Channel, a division of Rogers Communications Inc. Prior to that, Ms. MacKay-Lee held various senior roles at Skyservice Business Aviation, Cara Operations Limited and Loblaw Companies Limited. Ms. MacKay-Lee earned her Chartered Professional Accountant (CPA, CA) Designation while at KPMG LLP and holds a Bachelor of Commerce degree from the University of Toronto.