Serge Jureidini brings over 30 years of beauty and personal care business experience to his leadership of MAV Beauty Brands. Most recently, Mr. Jureidini was the Chief Marketing Officer at Revlon Inc., a multinational cosmetics, skin care, fragrance and personal care company. Earlier in his distinguished career, Mr. Jureidini held senior positions in other beauty and personal care companies, including as the President and Chief Executive Officer of Arcade Beauty, as the President of Lancôme USA and in a variety of roles within the Luxury Division of L'Oréal. Mr. Jureidini holds a Master of Management degree from École des Hautes Études Commerciales de Paris.